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With 1989, she adopted clean silhouettes, pastel tones, and modern styling that underscored her transition into pop music. Folklore and Evermore emphasized comfort, earth tones, and a soft, ethereal aesthetic that complemented the introspective and subdued tone of the albums.
The Life of a Showgirl continues this tradition by embracing theatricality, drama, and glamour. Her styling choices reflect the album’s focus on performance, stage presence, and storytelling.
From metallic fabrics and structured silhouettes to classic Hollywood-inspired makeup, Swift’s look is a visual extension of the album’s thematic intent.