KFC Redefines the Meaning of Always Open by Removing Restaurant Doors

From a brand perspective, the move aligns seamlessly with KFC’s established identity. Over the years, the company has cultivated a voice that blends confidence with self-aware humor. It is not afraid to experiment or lean into unconventional ideas. Removing doors continues that tradition. It reinforces the brand’s emphasis on convenience and availability without overcomplicating the message.

The strategic focus on being open when others are closed highlights a competitive advantage that resonates with specific audiences. Late-night workers, students studying into the early hours, travelers passing through unfamiliar cities—these customers often prioritize reliability over novelty. By emphasizing constant accessibility, KFC positions itself as a dependable option whenever hunger strikes.