KFC Redefines the Meaning of Always Open by Removing Restaurant Doors

The campaign may be limited to select locations, but its implications extend further. It suggests that innovation does not always require new technology or complex systems. Sometimes, the most compelling statement comes from reexamining what has always been there and asking whether it still serves its purpose.

In a world crowded with messages competing for attention, removing a door might seem like a small gesture. Yet in that absence lies a powerful idea: openness can be more than a slogan. It can be built directly into the structure, visible to anyone who passes by.