KFC Redefines the Meaning of Always Open by Removing Restaurant Doors

This initiative, branded as the “Out-Door” campaign, does more than remove a physical fixture. It reframes the removed doors as part of the storytelling. Rather than discarding them, KFC repurposes the doors as standalone displays positioned outside the restaurant. Each door features playful messaging that leans into humor, questioning why a restaurant that never closes would need a door at all. What was once a functional barrier becomes a communication tool, extending the concept beyond the entrance and into the surrounding space.