KFC Redefines the Meaning of Always Open by Removing Restaurant Doors

Beyond the clever execution, the campaign taps into a broader cultural shift. Modern consumers are accustomed to services that never sleep. Streaming platforms operate continuously. Online shopping has no closing hour. Food delivery apps function around the clock. By physically removing doors, KFC aligns its brick-and-mortar presence with the logic of digital permanence. The restaurant becomes a tangible counterpart to the always-available platforms people use daily.