The History of SPAM: What’s in It and Where It Comes From

From SPAM omelets and sandwiches to gourmet dishes in high-end restaurants, SPAM has become a canvas for innovation.

Marketing and Branding
Hormel Foods has played a key role in maintaining SPAM’s cultural relevance. Through clever marketing campaigns, limited-edition flavors, and international collaborations, SPAM has remained visible and appealing to both longtime fans and new generations.

Advertising has emphasized SPAM’s convenience, affordability, and adaptability, while also celebrating its historical significance.

Campaigns often feature nostalgic imagery, family gatherings, and global recipes, positioning SPAM as both a practical product and a cultural icon.