A Plate That Slipped Through: The Viral Case

Volume of Rejections
The scale is significant: nearly a thousand personalized‑plate applications are rejected yearly for being deemed offensive or inappropriate in WA. NT News+1 That means for every plate that makes it through with cheeky or suggestive content, dozens more are blocked.

The system is constantly on guard: review teams check for creative mindset substitutions — letter/number swaps (e.g. 3 for E, 4 for A), backwards readings, word fragments, mirror readings, and more.

Why Some Slips Through
Even with strong rules, some plates get approved because:

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