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Beyond the physical move, Ripa has significantly expanded her influence behind the scenes. While she has been an executive producer since 2016, the 2025-2026 season has seen her take an even more active role in shaping the program’s creative direction. Ripa has emphasized that this “growth” is essential for keeping the show relevant in a fractured media market. Her vision for the revamped format includes a heavy emphasis on authenticity—leveraging the “natural rhythm” she shares with her husband of nearly 30 years to provide viewers with deeper, more unscripted glimpses into their lives. This includes a more robust integration of social media, bringing “The Love Inbox” and behind-the-scenes content to the forefront, effectively blurring the lines between the televised broadcast and the couple’s personal digital presence.
