Generation Z: The Social Media Savvy
Generation Z, born between 1997 and 2012, has never known a world without the internet. This generation is defined by their use of social media and digital communication, which shapes their identities and relationships. They are the most racially and ethnically diverse generation in history, with a strong emphasis on inclusivity and social justice.
Gen Z is characterized by their pragmatism and entrepreneurial spirit. Having witnessed the challenges faced by Millennials, they are more financially cautious and value stability and security. As digital natives, they are adept at leveraging technology for innovation and activism, using platforms like TikTok and Instagram to drive social movements and raise awareness on global issues.
Generation Alpha: The Future Innovators
Generation Alpha, born from 2013 onwards, are the children of Millennials and are growing up in a world of rapid technological advancement and environmental uncertainty. This generation is expected to be the most educated and technologically savvy, with access to cutting-edge technology from an early age.
