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The Baby Boomers, born between 1946 and 1964, were the children of the Greatest Generation, born during a period of economic expansion and optimism following World War II. This generation experienced unprecedented prosperity and became known for their idealism and activism, challenging social norms and advocating for civil rights, environmentalism, and women’s liberation.
Baby Boomers were the first generation to grow up with television, which profoundly influenced their worldviews and consumer habits. They played a pivotal role in shaping the cultural landscape, from the rock and roll revolution to the counterculture movement. Now reaching retirement age, Baby Boomers continue to impact society, influencing everything from healthcare to retirement policies.
