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Regardless of one’s political orientation, the clarity of the message is undeniable: the Trump story is entering a phase of institutionalization. By empowering Eric Trump, the family is signaling that they are not content with being a historical footnote. They are building a durable infrastructure designed to withstand the fluctuations of political fortune. Eric’s background in development and management provides the technical foundation for this effort, while his newfound public visibility provides the narrative hook. He has been handed a larger pen, and he is using it to write a script that merges the aesthetic of luxury branding with the populist energy of a national movement.
