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As the months progress, the true impact of Eric’s expanded role will become manifest in how the Trump Organization chooses to engage with the world. We are likely to see a more assertive Eric Trump, one who is comfortable navigating both the high-stakes world of international finance and the grassroots energy of political rallies. He is the bridge between the old guard of the family’s business past and the uncertain, high-potential future of their political legacy. His task is to maintain the core of the brand while adapting it to a world that has been fundamentally changed by his father’s tenure in office.
