Greg Bovino Retires After Controversial Immigration Operations

The advertising campaign, estimated at roughly $200–$220 million, featured Noem prominently, including scenes filmed on horseback near Mount Rushmore.  During Senate testimony, Sen. John Kennedy pressed Noem directly.

Kennedy argued the ads were effective for her name recognition and suggested the situation placed Trump in an “awkward spot.”

Trump later told Reuters, “I never knew anything about it,” directly contradicting Noem’s testimony.