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This phenomenon is particularly significant in the context of social media. Platforms like Facebook, X (formerly Twitter), and Instagram are designed to prioritize engagementβlikes, shares, and comments. Content that evokes strong emotions is more likely to be shared, regardless of its accuracy. As a result, images paired with sensational headlines can spread rapidly, reaching millions of people within hours. The speed of dissemination often outpaces the ability of fact-checkers to verify or debunk the claims, allowing misinformation to gain traction.
