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The role is described as more than ceremonial. League officials framed the appointment as a strategic effort to harness Bush’s long-standing, often understated support for women’s sports and his public appeal. During the press event, Bush leaned into humor, joking that after the White House, he finally had a job where “the plays are actually bipartisan,” drawing laughter from attendees. The idea reportedly gained momentum after his viral 2023 appearance at a Wings game, where he was seen enthusiastically practicing free throws. The league views his involvement as a way to expand visibility and elevate women’s basketball further into mainstream sports culture.
