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True to her reputation Sarah Palin did not immediately address the viral moment with a defensive statement or a carefully worded apology. By choosing silence she effectively neutralized the power of the trolls. Her refusal to acknowledge the noise sent a clear message: she is not defined by a camera angle or a clothing choice. This stoicism is a key component of her enduring brand. She has built a career on being the underdog the woman who is constantly under fire from the elite and the media and who always emerges with her spirit intact. In a strange way this latest incident only serves to reinforce her narrative. It allows her to once again position herself as the target of a judgmental establishment further endearining her to a base that feels similarly scrutinized and misunderstood.
