20 Minutes ago in Arizona, Savannah Guthrie was confirmed as…See more

Why Curiosity Headlines Work

Psychologists describe the “curiosity gap” as the space between what people know and what they want to know. Headlines that omit critical details encourage readers to click to fill that gap.

Common phrases include:

• “Breaking News”
• “Just Confirmed”
• “See More”
• “Moments Ago”
• “The Truth Revealed”
  

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