20 Minutes ago in New York City, Cruel Ivanka Trump was confirmed as…see more👇

Examples include:

“Breaking News…”
“Just Minutes Ago…”
“You Won’t Believe What Happened…”
“Confirmed As…”
“See More…”
These headlines encourage readers to click because they leave out the most important part of the story.

Why These Headlines Work
Psychologists describe curiosity as one of the strongest motivations for human behavior.

When people encounter incomplete information, their brains naturally seek to fill in the missing details.

This phenomenon is sometimes called the curiosity gap.

Instead of presenting the full story immediately, a headline withholds essential information, encouraging readers to continue searching for the answer.

For publishers, higher click rates can lead to:

Increased page views