KFC Redefines the Meaning of Always Open by Removing Restaurant Doors

In a media environment dominated by screens, there is also something refreshing about encountering marketing that alters physical space. The campaign reminds people that advertising does not have to exist solely in digital feeds. A changed environment—a missing door—can capture attention just as effectively as a viral video. The tactile nature of the installation gives it staying power, anchoring the concept in everyday experience.