AD NEWS 10 minutes ago in Arizona, Annie Guthrie Guthrie was confirmed as…See more

or comment.

The headline mentioning Annie Guthrie Guthrie appears to follow this pattern. The wording is intentionally incomplete, which encourages readers to click in order to learn the full story.

However, incomplete headlines are also a common tactic used in misleading or unverified posts.

Why Vague Headlines Go Viral

The human brain is naturally curious.continue reading …

Psychologists refer to this as the curiosity gap—the space between what we know and what we want to know.

When a headline provides only partial information, it creates a mental tension that people want to resolve. The phrase “See more” makes readers feel that an important piece of information is just out of reach.

As a result, many people click the continue reading …